A Guide to Clay – Lead generation AI tool

Clay: The AI-Powered Deal Hunter is a practical guide to modern lead generation. Created by Aamir Qutub, it shows businesses how to spot high-value opportunities before they go public—using AI to track growth signals, enrich data, and personalise outreach at scale.

This guide cuts through outdated sales tactics by introducing a 4-step framework: identify expansion-ready companies, enrich insights with AI, craft hyper-personalised outreach, and automate smart follow-ups. Packed with real-world case studies, it demonstrates how sales teams, marketers, investors, and founders can use Clay to get ahead of competitors and close deals faster.

Whether you’re chasing enterprise clients, scouting investment opportunities, or scaling outbound campaigns, this playbook gives you the strategy and tools to turn AI-driven signals into business wins—without wasting time on cold lists or guesswork.